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Great to Cool (Eng.versie)

brain candies with a bite!

Rene C.W. Boender

Prijs: € 24,95
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Productspecificaties
EAN : 9789461560339
Auteur(s) : Rene C.W. Boender
Taal : English
Onderwerp : Bedrijfskunde
Thema : Bedrijfsmanagement
Uitgever : Bertram + de Leeuw Uitgevers BV
Verschenen : Mei 2011
Druk : 1
Uitvoering : Paperback
Conditie : Nieuw
Pagina's : 288
Afmetingen : 212 x 131 x 27 mm
Gewicht : 412 gram
Beschrijving

René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000
he tours the world as a keynote speaker, guest lecturer, and con- sultant to large international companies and CEOs, as a brain agent, innovation futurist and trendteller. Great to Cool is the book he promised his audience to write. In this book he energetically shares his vast knowledge, experience, and insights, by way of brain candies with a bite. Enhancing business happiness is René Boender's primary goal, in his keynotes as well as in this book. Page after page, you will find yourself becoming happier. 100% sure!

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