- Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
- Shows how early, bold decisions shaped long-term succes.
- With full colour photo insert pages.
WHY?
- A wonderfully told narrative. Scientifically grounded and closely.
- Forty years backstage: how choices were made and carried through.
- Clear analysis and brief reflection questions for your own context.
WHAT?
- Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
- With crisp mini-cases and direct quotes - people, choices and consequences in view.
- 'Pause & Reflect' interludes after each chapter.
WHO?
- For everyone fascinated by the remarkable growth story of a tech company.
- Leaders in knowledge-intensive industries.
- Entrepreneurs and scale-ups.
- Students, educators, and policymakers.
'Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened.'
- Gjalt Smit, 1st CEO ASML
